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What content marketing is, how it began, and what it has achieved to date for companies
Understanding the value proposition of content marketing
How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors
Understanding the different types of content and how they work best to pursue some goals rather than others
How to set-up a road map to navigate your way to set up a content marketing plan
Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content
Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey
Delivering the right sort of content that not only captivates your audience but also leads to sales
The right content channels for your content
The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales
