Trout über Strategie...

Jack Trout Author
(2005)

Marketing Warfare (Summary)

Al Ries Author
Jack Trout Author
(2000)

Repositioning (Summary)

Jack Trout Author
Steve Rivkin Author
(2010)

Trout on Strategy (Summary)

Jack Trout Author
(2004)

Differenzierung im...

Jack Trout Author
Steve Rivkin Author
(2010)

Die Macht des Einfachen...

Jack Trout Author
Steve Rivkin Author
(2000)

Der Marketingkrieg...

Al Ries Author
Jack Trout Author
(2000)

Positioning (Zusammenfassung)

Al Ries Author
Jack Trout Author
(2012)

The Power of Simplicity...

Jack Trout Author
Steve Rivkin Author
(2002)

The New Positioning (Summary)

Steve Rivkin Author
Jack Trout Author
(2000)

Positioning: The Battle For...

Jack Trout Author
Al Ries Author
(2001)

Reposicionamiento (resumen)

Jack Trout Author
Steve Rivkin Author
(2010)

In Search of the Obvious...

Jack Trout Author
(2009)

Differentiate or Die (Summary)

Jack Trout Author
Steve Rivkin Author
(2001)

Big Brands, Big Trouble...

Jack Trout Author
(2003)

The 22 Immutable Laws of...

Al Ries Author
Jack Trout Author
(2007)

A Genie's Wisdom (Summary)

Jack Trout Author
(2003)