For God's Sake

ebook An Adman on the Business of Religion

By Ambi Parameswaran (Foreword by Amish Tripathi)

cover image of For God's Sake

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An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like:

  • Why has the bindi disappeared from advertisements?
  • How did Akshaya Trithaya become such a big deal?
  • What makes Lord Shiva so cool?
  • How did a Chennai-based department store start the New Year's Sale phenomenon?
  • Are Muslims more open-minded shoppers?
  • Why do people who have no interest in using an MBA degree still get an MBA degree?
  • How did the Manusmriti do a disservice to Hindu women?
  • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
  • For God's Sake