The iconic image by Alfred Leete of Lord Kitchener with outstretched hand and finger, exhorting you to 'do your bit', is a design classic and has been repeatedly imitated worldwide. In the run-up to the World War I anniversary, Your Country Needs YOU celebrates the magnificent artwork of Leete and his fellow designers, and explores their legacy. Featuring colour reproductions of propaganda posters and drawing on fresh analysis of the archives, this book challenges received historical wisdom about these hugely popular and enduring images, and reveals a surprising new history that is no less than groundbreaking.