The Journal of China Marketing (JCM) is a refereed journal in the field of international marketing with a focus on the Chinese context, and is the successor to the International Journal of China Marketing. It is edited by a group of scholars who believe that, given the rapid business growth in China, it is necessary to have a platform on which to share ideas and knowledge about marketing and logistics in China. The journal is a biannual publication, and will act as a bridge, linking marketers, researchers, and scholars across the world to exchange perspectives on China in its dynamic market. It represents essential reading for those wishing to keep in touch with the ever-evolving facets of marketing practices and theories in China. The journal is dedicated to the advancement and dissemination of business and marketing knowledge by publishing, through a double-blind review process, the ongoing results of research in accordance with international scientific and scholarly standards. Articles are written by business leaders, policy analysts, and active researchers for an audience of specialists, practitioners, and students.