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From the pre-eminent scholar of foreign policy, a guide to soft power: the ability of governments to attract and persuade, rather than coerce by force
Joseph S. Nye, Jr. coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce— grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power – diplomacy, economic assistance, trustworthy information — is essential as well in securing America’s national interests. One of the most influential books on foreign policy every written, Soft Power offers vital guidance in an age of geopolitical turmoil.
Joseph S. Nye, Jr. coined the term “soft power” to describe a nation’s ability to attract and persuade. Whereas hard power—the ability to coerce— grows out of a country’s military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence. But Nye argues that soft power – diplomacy, economic assistance, trustworthy information — is essential as well in securing America’s national interests. One of the most influential books on foreign policy every written, Soft Power offers vital guidance in an age of geopolitical turmoil.
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