This book traces the development and popularity of the sportscast highlight—the dominant news frame in the crowded medium of electronic sports journalism—as the primary means of communicating about sports and athletes. It explores the intricate relationships among media producers, sports leagues and organizations, and audiences, and explains that sportscast highlights are not a recent development, given their prominent use within a news context in every medium from early news film actualities and newsreels to network and cable television to today's new media platforms.