Opening with a discussion of what it means to be a professional photographer, this workbook evolves into a career guidebook for amateur photographers to make the transition into the business of shooting on a semiprofessional level. Acclaimed photographer Don Giannatti shows how to best lay the groundwork for a successful business by developing a comprehensive plan for a new business—then demonstrates how to refine this plan based on personal experiences as the process unfolds. From determining the genres of photography the business will specialize in and selecting necessary to keeping overhead costs in line to maximize profits, this guide provides the information to achieve success, whether an amateur looking to build a new career or a professional who wants to enhance the efficiency and profitability of their business.