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cover image of Perspectives in Marketing, Innovation and Strategy

Perspectives in Marketing,...

Contemporary Management Practices (Series)

Philip Kotler Editor
Subhadip Roy Editor
(2023)

cover image of Marketing 6.0

Marketing 6.0

Philip Kotler Author
Hermawan Kartajaya Author
(2023)

cover image of Redefining Retail

Redefining Retail

Philip Kotler Author
Giuseppe Stigliano Author
(2024)

cover image of An Instructor's Manual to H2H Marketing Case Studies

An Instructor's Manual to H2H...

Springer Business Cases (Series)

Philip Kotler Author
Waldemar Pfoertsch Author
(2024)