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cover image of A Genie's Wisdom (Summary)

A Genie's Wisdom (Summary)

Jack Trout Author
(2003)

cover image of Big Brands, Big Trouble (Summary)

Big Brands, Big Trouble...

Jack Trout Author
(2003)

cover image of In Search of the Obvious (Summary)

In Search of the Obvious...

Jack Trout Author
(2009)

cover image of Repositioning (Summary)

Repositioning (Summary)

Jack Trout Author
Steve Rivkin Author
(2010)

cover image of The 22 Immutable Laws of Marketing (Summary)

The 22 Immutable Laws of...

Al Ries Author
Jack Trout Author
(2007)

cover image of The New Positioning (Summary)

The New Positioning (Summary)

Steve Rivkin Author
Jack Trout Author
(2000)

cover image of Differentiate or Die (Summary)

Differentiate or Die (Summary)

Jack Trout Author
Steve Rivkin Author
(2001)

cover image of Marketing Warfare (Summary)

Marketing Warfare (Summary)

Al Ries Author
Jack Trout Author
(2000)

cover image of Positioning: The Battle For Your Mind (Summary)

Positioning: The Battle For...

Jack Trout Author
Al Ries Author
(2001)

cover image of The Power of Simplicity (Summary)

The Power of Simplicity...

Jack Trout Author
Steve Rivkin Author
(2002)

cover image of Trout on Strategy (Summary)

Trout on Strategy (Summary)

Jack Trout Author
(2004)