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cover image of Kellogg on Marketing

Kellogg on Marketing

Alexander Chernev Editor
Philip Kotler Editor
(2023)

cover image of Advances in National Brand and Private Label Marketing

Advances in National Brand...

Springer Proceedings in Business and Economics (Series)

Book 2018

Francisco J. Martínez-López Editor
Juan Carlos Gázquez-Abad Editor
(2018)