Academy of Marketing Science

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cover image of The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Colin L. Campbell Editor
(2017)

cover image of Minority Marketing

Minority Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Robert L. King Editor
(2015)

cover image of Cultural Perspectives in a Global Marketplace

Cultural Perspectives in a...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dheeraj Sharma Editor
(2015)

cover image of Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Assessing the Different Roles...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of The 1980s

The 1980s

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Venkatakrishna V. Bellur Editor
Thomas R. Baird Other
(2015)

cover image of Marketing Horizons

Marketing Horizons

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Venkatakrishna V. Bellur Editor
James W. Camerius Other
(2014)

cover image of Global Perspectives in Marketing for the 21st Century

Global Perspectives in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Ajay K. Manrai Editor
H. Lee Meadow Editor
(2015)

cover image of Marketing, Technology and Customer Commitment in the New Economy

Marketing, Technology and...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Creating and Delivering Value in Marketing

Creating and Delivering Value...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Minority Marketing

Minority Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Robert L. King Editor
(2015)

cover image of New Meanings for Marketing in a New Millennium

New Meanings for Marketing in...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Melissa Moore Editor
Robert S. Moore Editor
(2014)

cover image of Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2007...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dheeraj Sharma Editor
Shaheen Borna Editor
(2014)

cover image of Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2008...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2009...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Leroy Robinson, Jr. Editor
(2014)

cover image of Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2010...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Dawn R. Deeter-Schmelz Editor
(2014)

cover image of Revolution in Marketing

Revolution in Marketing

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Harlan E. Spotts Editor
(2014)

cover image of Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1979...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Howard S. Gitlow Editor
Edward W. Wheatley Editor
(2015)

cover image of Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1982...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Vinay Kothari Editor
Danny R. Arnold Other
(2015)

cover image of Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1983...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

John C. Rogers III Editor
William A. Dempsey Other
(2015)

cover image of Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1984...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Jay D. Lindquist Editor
(2015)

cover image of Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1985...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Naresh K. Malhotra Editor
(2015)

cover image of Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1986...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Naresh K. Malhotra Editor
Jon M. Hawes Other
(2014)

cover image of Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Jon M. Hawes Editor
George B. Glisan Editor
(2015)

cover image of Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1988...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Kenneth D. Bahn Editor
(2015)

cover image of Proceedings of the 1988 International Conference of Services Marketing

Proceedings of the 1988...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Edward G. Thomas Editor
S.R. Rao Editor
(2015)

cover image of Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1989...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Jon M. Hawes Editor
John Thanopoulos Other
(2015)

cover image of Proceedings of the 1993 World Marketing Congress

Proceedings of the 1993 World...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

M. Joseph Sirgy Editor
Kenneth D. Bahn Editor
(2015)

cover image of Proceedings of the 1995 World Marketing Congress

Proceedings of the 1995 World...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

K. Grant Editor
I. Walker Editor
(2015)

cover image of Proceedings of the 1996 Multicultural Marketing Conference

Proceedings of the 1996...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Pravat K. Choudhury Editor
(2015)

cover image of Proceedings of the 1997 World Marketing Congress

Proceedings of the 1997 World...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Samsinar MD Sidin Editor
Ajay K. Manrai Editor
(2015)

cover image of Proceedings of the 1998 Multicultural Marketing Conference

Proceedings of the 1998...

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Jean-Charles Chebat Editor
A. Ben Oumlil Editor
(2015)

cover image of Thriving in a New World Economy

Thriving in a New World Economy

Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Series)

Kirk Plangger Editor
(2015)