In this guide of the self-produced Made in Bologna design, 59 independent creative and innovative people tell their story to Silvia Santachiara along with the collaboration of Silvia Gaiani (researcher and eco-fashion designer). Stories that reveal ideas, techniques, visions, and momeries of their professional, artistic and artisan careers. A journey inside this new creative Bolognese stir that ranges from clothing to accessories, jewelry and furniture and an inside peek in workshops, showrooms, concept store in Bologna and its suburbs, showing us the creative process and use of materials (from creative recycling to the use of original materials). Many individual ventures rich with history and memories that bring together tradition and innovation, along with the ability to create a "network" of community and socialization and new concepts of the traditional store. This guide is divided into five sections (clothing, jewelry, furniture, accessories and eco-fashion) accompanied by in-dept columns and uncommon rarities.