How the shift from information to imagination will transform YOUR business. Futurist Rolf Jensen's intriguing and indispensable new guide, The Dream Society, shows you how to understand the marketplace of tomorrow and create the company of the future, developing products and services that appeal to hearts rather than heads. This blueprint for the successor to the Information society helps you explore our basic emotional needs—for adventure, togetherness, to care and be cared for, to define ourselves, to feel safe and secure, to display our confictions—and demonstrates that they are in themselves markets waiting to be served. You get vivid examples of companies such as Disney, Nike, and Rolex that understand those needs, and are profiting handsomely by meeting them. This is the guide that will help you think—and act—ahead of your competitors