Why do some businesses go from strength to strength while other's crash and burn? One reason stands head and shoulders above the rest – a willingness to embrace change that ignites their future and leaves everyone else trailing behind. These are the 'game-changers', the people who grab the opportunity and make it happen. Experience has taught the authors there are rules that must be obeyed if if your ambition is to join the elite group of game-changers. That's what the 17 Rules of Game-Changer Thinking is about, the set of rules that unite today's world of technology and the speed of change with the hard-learned realities of business.