Whether you're an author, a business professional, or you simply want to be better at harnessing the power of the written word, this program can help. The storytelling tools and writing techniques contained here will help you manipulate words on paper to your greatest advantage. You'll understand the power of using a story, a quote, or some powerful hook to rope in the reader from the very first paragraph. You'll also learn why it's important to understand who the reader is, what he or she needs, and how you can best convey your point. Hereafter, you'll learn some simple rules for effective written communication that will help you to offer succinct, to-the-point, and influential written communication, whether it's in the form of an email, a blog entry, an addition to a website, a formal letter, an article, a chapter of a book, or an entire book. Professional speaker and author Jeff Davidson offers the personal advice he employed in writing 56 books, 3,600 articles, 260 e-books, and 24 iPhone Apps. Never mind if you weren't a great writer in high school or college. You can get started with these simple but effective techniques right now.