cover image of Content Rules

Content Rules

How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business · New Rules Social Media

by CC Chapman Author · Ann Hadley Author

audiobook

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To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

Whether it's bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don't bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.

Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today's tools to create content that truly speaks to your audience. They'll show you how to:

  • Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy
  • Explore ways to integrate searchable words into your content without sounding forced (or sounding like "Frankenspeak")
  • Write in a way that powerfully communicates your service, product, or message across various Web mediums
  • Create a publishing schedule that allows you to create different kinds and types of content at once

    Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

  • Publication Details

    Publisher:
    Gildan Media
    Edition:
    Unabridged
    Publication Date:
    2011
    Series:
    New Rules Social Media

    Format

    • OverDrive MP3 Audiobook 189.5 MB
    • OverDrive Listen 189.5 MB

    Creators

    Author :
    CC Chapman
    Narrator :
    CC Chapman
    Author :
    Ann Hadley
    Narrator :
    Ann Hadley
    Content Rules
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