Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 digital pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have.
6 page digital reference guide includes:

Overview

Purposes

History

Core

Types of Consumer Data

Understanding Customer Needs & Wants

Big Data

Collecting Consumer Data

Storing Consumer Data

Mining & Analyzing Consumer Data

Using Consumer Data

Consumer Value

Adding Value to Consumers

Customer Relationship Management (CRM)

Meeting Customer Expectations

Consumer Perceptions

Customer Retention

Customer Support

Customer Feedback

Customer Testimonials

Consumer Decision-Making

Consumer Decision-Making Process

Factors Affecting Consumer Decisions

Patterns & Trends

Levels of Consumer Decision-Making

Marketing & Branding

Marketing

Branding

Positioning & Competition

Marketing Mix

Promotional Strategies

Cross-Cultural Marketing

Selling Techniques

Laws & Ethics

Laws Regulating Consumer Data Collection

Ethical Considerations