Brainstorming exists at the core of every organization working
at different levels and in different stages as companies try to
stay ahead in the competitive race. It is recognized as the
efforts of a team to find a solution for a problem with the help
of a list of ideas which are contributed by the members of the
team. Not only does it help in solving problems more
effectively, it also creates a level of camaraderie in the team by
motivating and developing the team to work towards one goal.
 
With the help of this book, readers will be able to understand
the history of brainstorming, its origins and how it came into
existence. The continuous development of brainstorming as
organizations embraced it in the form that it exists today, from
Alex F. Osborn frustration to get his employees into bringing
creative ideas to the desk to computer supported brainstorming
which is being utilized by many organizations today to create a
pool of ideas that can be accessed quickly and easily.
 
As work places evolve to embrace new technologies and the
advancements of products and services and as customers
evolve with new demands that companies did not face before,
the need for brainstorming has become extremely important in
organizations. In the process of going through the journey that
brainstorming has taken over time, we will also cover the
challenges that organizations face when they try to brainstorm.
 
With brainstorming turning into a mainstream process in many
organizations, we are going to look at it from both sides to
find out how effective it is, and if there is a con side to it as
well.