The study looks closely at how academic library deans and directors and other high level officials view the outlook for library fundraising. These officials evaluate the outlook in the aggregate and also give their opinion of the effectiveness of fundraising vehicles including but not restricted to: gifts and endowments, bequests, films, readings, book sales, museum or special collection-inspired events, dinners or lunches and other fundraising tools and vehicles. Survey participants also look at the fundraising outlook for the near future.