cover image of Sales Engagement

Sales Engagement

How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale

by Manny Medina Author · Max Altschuler Author

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Engage in sales—the modern way

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. 

This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.  

 •   Find common factors holding your sales back—and reverse them through channel optimization

•    Humanize sales with personas and relevant information at every turn

•    Understand why A/B testing is so incredibly critical to success, and how to do it right

•    Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. 

Publication Details

Publisher:
Wiley
Publication Date:
2019

Format

  • Kindle Book
  • OverDrive Read
  • Adobe PDF eBook 2.9 MB
  • Adobe EPUB eBook 840 KB

Manny Medina (Author)

MANNY MEDINA co-founded Outreach, the industry's leading Sales Engagement software. He is a model of vulnerable and transparent leadership, from his heartfelt weekly email, "From the CEO's Desk," to the traditional Friday get-together Boot, where ...

More about Manny Medina
Sales Engagement
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