cover image of How to Write a Marketing Plan for Health Care Organizations

How to Write a Marketing Plan for Health Care Organizations

by William Winston

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

Publication Details

Publisher:
Taylor and Francis
Imprint:
Routledge
Publication Date:
2012

Format

  • OverDrive Read 1.6 MB
  • Adobe EPUB eBook 1.6 MB
How to Write a Marketing Plan for Health Care Organizations
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