Handbook of Product Placement in the Mass Media
ebook ∣ New Strategies in Marketing Theory, Practice, Trends, and Ethics
By Mary-Lou Galician
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Leading experts present cutting-edge ideas and current research on product placement!
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
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