cover image of Market Analysis

Market Analysis

Assessing Your Business Opportunities

by William Winston Author · Robert E Stevens Author

ebook

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.
Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.
Translated into Chinese!

Publication Details

Publisher:
Taylor and Francis
Imprint:
Routledge
Publication Date:
2013

Format

  • OverDrive Read 6.4 MB
  • Adobe EPUB eBook 6.4 MB

Creators

Author :
Robert E Stevens
Author :
William Winston
Author :
Philip K Sherwood
Author :
John Paul Dunn
Market Analysis
Copy and paste the code into your website.
New here? Learn how to read digital books for free