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Social Marketing to Protect the Environment

What Works

by Doug McKenzie-Mohr Author · Nancy R. Lee Author


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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.

Publication Details

SAGE Publications
SAGE Publications, Inc
Publication Date:


P. Wesley Schultz (Author)

Wesley Schultz is Professor of Psychology at California State University, San Marcos. His expertise is in social psychology, environmental psychology, and statistics. His work in these areas has focused particularly on social influence, and effect...

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Nancy R. Lee (Author)

Nancy R. Lee, MBA, is president of Social Marketing Services, Inc., in Seattle, Washington, a strategic advisor for social marketing campaigns at C+C in Seattle, and teaching associate at the University of Washington , where she teaches social ma...

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Philip Kotler (Author)

Philip Kotler is the S. C. Johnson and Son Distinguished Professor International Marketing at the Kellogg School of Management, Northwestern University.His most recent book, Confronting Capitalism: Real Solutions for a Troubled Economic System (20...

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Doug McKenzie-Mohr (Author)

For over two decades Dr. McKenzie-Mohr has been working to incorporate scientific knowledge on behavior change into the design and delivery of community programs. He is the founder of community-based social marketing, and his best-selling book, "F...

More about Doug McKenzie-Mohr


Author :
P. Wesley Schultz
Author :
Nancy R. Lee
Author :
Philip Kotler
Author :
Doug McKenzie-Mohr
Social Marketing to Protect the Environment
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