Joe Louis was the most marketable sports figure on earth at the beginning of 1937. On January 20, 1937 he fought an upstart Jewish boxer, Bob Pastor, at Yankee Stadium. The former New York University football player went the distance, 11 rounds, wounding Louis' ego in the process. This bout occurred before Louis captured the heavyweight title from German boxer Max Schmeling. The Associated Press gave Louis 4 rounds, Pastor 2, and scored two rounds even. In September 1939 Louis and Pastor met again, this time at Briggs Stadium in Detroit.