伍剑琴主编的《酒店营销与策划》共分九个项目，主要内容包括：酒店业市场分析和选择，调研和选择目标市场，酒店产品营销策略，酒店促销策略，酒店营销模式的创新等。 本书在讲清基本概念、基本原理的基础上，始终紧扣高职教育应用性培养目标，力图把酒店营销与策划的理论和方法与酒店的营销管理实践紧密结合，与活生生的营销案例相结合，使本书具有很强的可读性和可操作性。 本教材可作为高职高专院校旅游管理、酒店管理专业以及其他管理类、经济类专业的教材或参考书，也可作为企业营销管理人员的培训教材。(Hotel Marketing and Planning, edited by Wu Jianqin, discusses:analysis and choice of the hospitality market, studying and choosing the targeted group, marketing strategy of hospitality products, promotional strategy of hotels and innovation of hotel marketing models, etc. While explaining basic concepts and laws, the book never deviates from the application objective of higher vocational education, strives to combine closely the theory and methods of hotel marketing and planning with hotel marketing management practices. The use of vivid case studies makes the book highly readable and applicable. The book can be consulted by students of higher vocational and professional colleges of tourist management, hotel management and other management and economics programs as well as managers of corporate marketing.)