本书紧密结合目前开店的新形势，融合了最新的开店知识、开店经验、管店技巧，条分缕析地讲解了成功开店必须了解和遵从的流程和标准，目的是为每一个开店者量身打造的最新、最全、最佳的开店指南。全书分为“线上开店”和“线下管店”两大部分。上篇详细介绍了线上开店的17个关键点和流程，并根据开店的程序，一一介绍了线上开店需要注意的一系列问题及其解决之道，为开店者指点迷津，把自己的店建设成一家有个性的赚钱小店；下篇深入全面讲解了线下实体店经营中必需的14个重要管理标准，多层次多角度地揭示了店铺兴隆的经营秘诀和管理艺术，为店铺经营者出谋划策，扫除开店障碍，把店经营得风风火火、财源滚滚。（The book keeps pace with the latest trend of opening stores, and combines the latest know-how, expertise and management skills to analyze the process and standard of opening stores successfully, to design a latest, comprehensive and useful manual for store owners. The book as two parts. “Opening Stores Online” details the 17 key points and process of opening stores online and the solutions to various potential problems in the process to help owners make their stores stand out and make profit; “Managing Stores Offline” deals with the 14 important standards necessary for managing stores offline, to reveal the operation secrets and management art of prosperous stores, make suggestions for owners, remove obstacles for them so that their business can thrive.）