This e-book, on the rhetoric and narratives in management research, has, as usual, selected some articles relying on the research of the theory and uses of rhetoric and narratives in management but also it includes some articles that point at the regression of political and social discourse. It is our will to include this subject in the next Conference that will be celebrated on March from 26th to 28th, 2018 at ESADE Business School. In the previous editions of this e-book, we have strongly advocated for the importance of the inclusion, use and command of rhetoric and narratives in the practice and nature of management. It does not matter if you are running a country, a company or your own destiny what it is already a fact is that the use of rhetoric and narratives is extremely resourceful to undertake this noble human activity and it is very advantageous to broaden your horizon.