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Win Bigly

Persuasion in a World Where Facts Don't Matter

by Scott Adams Author · Scott Adams Narrator

audiobook

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NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind

Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as "the guy who created Dilbert" — recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.

The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they're used on you.

This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump's tactics with North Korea, the NFL protesters, Congress, and more.

Publication Details

Publisher:
Penguin Random House Audio Publishing Group
Imprint:
Penguin Audio
Edition:
Unabridged
Publication Date:
2017

Format

  • OverDrive MP3 Audiobook 248.2 MB
  • OverDrive Listen 248.1 MB

Scott Adams (Author)

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bests...

More about Scott Adams

Scott Adams (Narrator)

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bests...

More about Scott Adams
Win Bigly
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