getAbstract Summary: Get the key points from this book in less than 10 minutes.

Trust consultant David Horsager, also author of The Daily Edge, defines "trust" as a belief in a person or thing. He explains that trust indicates that a person or a product possesses inherent integrity, even in trying circumstances. Without trust, a business can't forge new associations, retain employees, or enhance its customers' regard for its merchandise or services. Horsager offers a thoughtful, practical way to understand why your ability to get others to trust you is your greatest business and personal asset. He enhances his argument with graphics, illustrations and strong formatting. getAbstract recommends this meaningful exploration of building trust to leaders, entrepreneurs, salespeople, HR managers and students of human nature.

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From THE TRUST EDGE: HOW TOP LEADERS GAIN FASTER RESULTS, DEEPER RELATIONSHIPS, AND A STRONGER BOTTOM LINE by David Horsager. Copyright © 2009 by David Horsager. Reprinted by permission of Free Press, a Division of Simon & Schuster, Inc.