getAbstract Summary: Get the key points from this book in less than 10 minutes.

Donald A. Marchand, William J. Kettinger and John D. Rollins, professors and consultants on information technology and management, explain how your company can improve its business performance using information orientation (IO). The authors present ways to improve corporate capabilities in information management, information technology and employee use of information. The authors draw from interviews with about 1,000 senior managers from more than 100 companies, representing two dozen countries and two dozen industries. The book uses case histories and examples from these interviews to support its central model, which is based on building, using and measuring these three information capabilities. The authors present innovative answers to the perpetual question of how to quantify subjective measures. The one shortcoming, beyond explanatory repetition, is the problem of sorting out programs with initials instead of names. Yet, getAbstract found this book quite solid, albeit academically written, and suggests it to all managers and executives involved with IT initiatives at large companies.

Book Publisher:

Wiley