Behind the Cloud (Summary)
ebook ∣ The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company – and Revolutionized an Industry
By Marc Benioff
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Salesforce redefined customer relationship management (CRM) applications – and the entire enterprise application industry – for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, "without the complexities of installation, maintenance and constant upgrades." In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler's new volume is "the playbook for Enterprise 2.0." Entrepreneurs and business leaders can learn much from this instructive company history.
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Copyright © 2009 Jossey-Bass, an imprint of John Wiley & Sons
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