getAbstract Summary: Get the key points from this book in less than 10 minutes.

Ambitious salespeople always want to increase their sales. They try to improve their skills, and work harder and more efficiently. But according to author and sales guru Stephan Schiffman, the best way to increase revenue is to sell more business to your key accounts. In this book, he shows you how to leverage your existing contacts at major accounts and identify new opportunities. Schiffman also walks you through his approach to selling, including identifying bona fide prospects, following a specific sales process and continually moving prospects toward the close. If you're familiar with other Schiffman books, you can concentrate on the material that deals with key account management, without dwelling on information you've seen in his other books. But if you're an inexperienced salesperson mining for new revenue, getAbstract suggests that you begin digging right here.

Book Publisher:

Adams Media