This book is ideal for beginning and intermediate writers — it shows 25 techniques for beginning any writing project, with examples for each; four key articles structures for writing complete articles and 14 types of effective endings.

The book has examples on virtually every page and advisories indicating which technique is effective in which article subject (i.e. - - effective beginnings for sports articles, or self-help or personal "I" form articles and many others.)

A university journalism student once told the author that the student sold every textbook at the end of each semester, but this was the only textbook he ever kept.