To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world.

Others however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything.

Born between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world.

In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview.

Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work.