Hot-shot adman and womanizer Tony Rice is steamed. His high-powered Manhattan agency has bought into a dubious Time Magazine premise that Americans are yearning for the simple life and a return to small town values. So Tony and a cadre of staffers are sent on a secret mission to do six weeks of undercover research in a scientifically selected town in rural Iowa. Not exactly his dream assignment, but within his first few days in sleepy little Maddox, Tony has set about romancing both sexy Martina and lovely Laurel with a continuing series of wild lies.When he and his cohorts finally bring their data back to New York, the usually fickle Tony finds he's fallen hard for one of those gals back in Iowa. But when he quits his job and returns to what he hopes will be open arms, Tony finds only rejection from a woman who says she will never abide his deceit. So now what? With his life in a shambles, and the woman he loves about to marry someone else, Tony must do nothing less than reconstruct himself and fix his flawed and broken heart.