cover image of 梦想还是要有的:马云最新创业课堂 (There shall be a Dream: Latest Entrepreneurship Class by MA Yun)

梦想还是要有的:马云最新创业课堂 (There shall be a Dream: Latest Entrepreneurship Class by MA Yun)

by 周锡冰


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  • 的互联网公司之一,马云再度成为热点人物,吸引着全国人民的眼光,全球媒体都对这一事件进行了大量的报道,马云也将成为近代以来,全球视野里
  • 的中国创业者。从1992年创立海博翻译社到2014年成为中国内地首富,马云创业22年,成了人们创业的偶像,创业者们渴望跟马云学习,介绍马云创业的相关图书达数百本,但大多缺乏新意,创业者有些无所适从。本书在解读马云的创业经验中,主要从坚持不放弃、创业激情、产品、公司战略、倾听消费者声音有针对性地做市场、拒绝官商、员工、融资、公司控制权赴美上市等方面展开,注重阿里巴巴上市以来,国内外主流媒体对马云和阿里巴巴的评论,从而展现一个更为全面的马云,以及阿里巴巴的发展历程,并注重实践联系理论,根据理论做出更的分析,更好地为读者提供一个可以复制的创业方法,有效减少创业的失误。( On Sep. 16, 2014, Alibaba was listed with evaluation of 150 billion to 200 billion dollars. It has become one of the largest internet companies in the world. MA Yun has become the hot people again, which attracted all Chinese people. Media around the world reported it for many times. MA Yun will be the most popular Chinese entrepreneurs in the global view. From setting up of Haibo Translation Association to becoming the mainland China's richest man, 22-year-entrepreneurship MA Yun has become the idol of entrepreneurs. Entrepreneurs want to learn from MA Yun. Thousands of books introducing MA Yun's entrepreneurship have been published. But most of them lack creativity. Entrepreneurs cannot fit it. The book is developed from views of never giving up, entrepreneurship emotion, products, company strategy, targeted making market by listing to consumers, refuse state-operated commerce, employees financing and listed of company control rights in USA. It focused on domestic and overseas main media's evaluation to MA Yun and Alibaba, and then showed us a true MA Yun and development process of Alibaba. It paid attention to practice with theory, made better analysis based on theory, provided repeatable entrepreneurship methods to reader and effectively reduced the mistakes of entrepreneurship. )
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