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新闻发言人实务(News Spokesmen Practice)

by 郎劲松

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这是一本实用性和操作性很强的读物,专门为已经或可能成为新闻发言人的人士所写。它系统地介绍了新闻发言人的工作机制、实务操作、基本素质,也为发言人和政府官员提供了与媒体有效沟通的策略与技巧。 读过此书,你将学会: 如何获得发言人的授权,并创建工作平台 了解新闻媒介、新闻记者的行为模式及新闻传播规律 合理、有效地操控媒体 突发事件中的媒体交往策略 新闻发布会的全方位运作 怎样塑造成功的新闻发言人 本书特色: 专业:新闻发言人工作的全程解析 实用:鲜活的实例举证,理性的归纳提示 全面:规律、策略和技巧,一个都不少 (This is a book with intensive practicability and operability and is specially written for those who have been or may become news spokesmen. It introduces the work mechanism, practical operation and basic qualities of news spokesmen in a systematic way and provides some effective communication strategies and techniques for news spokesmen and governmental officials. After reading this book, you will know how to get the authorization of a spokesman; you will create working platform and know the news media, the behavior pattern of a journalist and the news communication rules; you will be able to control the media in a proper and effective way and know the media contact strategy in emergencies and the all-around operation of press conference. You will learn what makes a successful news spokesman. This book features on: specialization - wholly analyzing the work of news spokesmen; practicability - examples of real cases and rational summery and notes; and comprehensiveness - rules, strategies and techniques, none left. )

Publication Details

Publisher:
CNPeReading
Imprint:
中国传媒大学出版社
Publication Date:
2005

Format

  • OverDrive Read 1.3 MB
  • Adobe EPUB eBook 1.3 MB
新闻发言人实务(News Spokesmen Practice)
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