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Fashion Buying & Merchandising

From mass-market to luxury retail

by Miguel Hebrero

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Every person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it's hypnotic.Underneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.In this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.You will learn about:
  • The specific demands of each role
  • The complex decision processes that make a concept a reality
  • The major players in the production and technical analysis process
  • The key areas of networking and professional development
  • The demands of modern fashion businessIf you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.After reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.
  • Publication Details

    Publisher:
    Miguel Hebrero
    Imprint:
    Smashwords Edition
    Publication Date:
    2015

    Format

    • OverDrive Read 274.3 KB
    • Adobe EPUB eBook 294.3 KB

    Miguel Hebrero (Author)

    Miguel is a Senior Buying Manager who specialises in the fashion industry. His experience is broad and ranges from Buying and Merchandising to Retail Operations. As a Buying and Merchandising expert, Miguel engages in consultancy projects, for whi...

    More about Miguel Hebrero
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