Whether voluntary, involuntary, conscious, subconscious, or unconscious, the role we have assigned technology in our lives is a dominant one. Word of Mouse is a wake-up call for consumers and marketers who are immersed in technology but are sleepwalking through its impact. Taking the time to understand the "mind-body-Internet connection" is key to letting it work in your favor, in a way that is welcome, efficient, productive, and transparent. This book gives readers the tools they need to dig out from under the information overload.