The Insiders are a group of select small business experts who have addressed two questions posed to them by the author. With decades of experience dealing with hundreds of small businesses, the insight these professionals bring to these pages is priceless. First they offer their opinion as to what is the most missed opportunity found in small businesses today, then they present a prized personal tool or insight that they offer to business owners they interact with. You'll enjoy reading these ideas presented in an easy to follow format. Mike Wallick has worked alongside hundreds of small business experts throughout his career and has spent the last few weeks collecting and editing selected insights. Also the author of "Announcing the King of Sandwiches" and "The Lemonade Stand" his works are fun to read and worth your time.