When it comes to new media, political candidates need to know all their options, in order to make the right decisions on how to use the internet and social networks for their election efforts. To get the most out of all the different services and implement them successfully into their campaigns, candidates need to do more than just upload a couple of pictures to Facebook and post news on Twitter.Understanding how social media works is essential, and the New Media Handbook: For Local And State Election Campaigns therefore provides a general overview of the most important platforms and how to use them for campaign purposes.