Top Secrets for Doing Your Own PR

ebook

By Gini Graham Scott

cover image of Top Secrets for Doing Your Own PR

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This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign.

Top Secrets for Doing Your Own PR