cover image of Owner's Guide to the Small Business Website

Owner's Guide to the Small Business Website

What you need and how to get there - without paying the earth

by Lisa Spann

ebook

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Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know its an absolute essential.

This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes

- Content management systems and why you need one

- Effective search engine optimisation

- Ensuring your website works on all browsers and devices

- How to integrate social media into your website

- Complying with legal requirements and general web standards

Also included is a jargon buster explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Publication Details

Publisher:
Little, Brown Book Group
Imprint:
How To Books
Publication Date:
2014

Format

  • Kindle Book
  • OverDrive Read
  • Adobe EPUB eBook 1.2 MB

Lisa Spann (Author)

Lisa Spann owns and runs ISSL, a web design company which has designed hundreds of websites for businesses of all sizes. This book is based on her day-to-day work and the problems and questions that she deals with on a regular basis. Lisa has a re...

More about Lisa Spann
Owner's Guide to the Small Business Website
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