This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.