An Introduction to Applied Statistics offers a comprehensive and accessible foundation in applied statistics, empowering students with the essential concepts and practical skills necessary for data-driven decision-making in today's world. Thoroughly covering key topics – including data management, probability fundamentals, data screening, descriptive statistics, and a broad spectrum of inferential analysis techniques – this indispensable guide demystifies statistical concepts and equips students to confidently apply statistical analysis in real-world contexts.

With a systematic, beginner-friendly approach, the author assumes no prior knowledge, making complex statistical foundations accessible to students from a variety of disciplines. Concise, digestible chapters build statistical competencies within a practical, evidence-based framework, minimizing technical jargon to facilitate comprehension. Now in its latest edition, the book is fully updated with SPSS v29.0 instructions and screenshots, ensuring compatibility with the most recent software developments. It also includes expanded content on addressing nonrandom sampling issues, such as case weighting, and delves into advanced topics like factor analysis, logistic regression, cluster analysis, and discriminant analysis, catering to the evolving needs of students and professionals alike.

An invaluable resource for introductory quantitative research methods courses in psychology, social sciences, business, and marketing, this text combines practical examples, online resources, and an approachable format to support both learning and application.

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